In the 21st Century we have left methods far behind. You don't see new business owners running to the drum shop to advertise their business, do you? No, the first thing to do after hanging a sign over the shop is to create a website for your business. In fact you could be forgiven for not hanging a sign over your shop but not for forgetting to create a web presence for your business.
Websites come in all shapes and sizes, some can be as simple as your old bicycle with a fixed gear, or as complex and full of features as your shiny, new smartphone. But they all have one thing in common with aunt Aida convalescing in the hospital - they like visitors! Having a website that nobody visits is like having a town crier that has had a few pints too many and is sleeping it off in the shade of a tree.
How do you get visitors to your website then? You could do it the old fashioned way - go to networking events, hand out business cards, get the URL printed on the side of your car or get fliers printed and hand them out on street corners. The problem with the old fashioned methods is that they are..well, old fashioned. They don't work in the new, brave world of technology that we live in.
This is where search engines come into picture. Search Engines are like the post man who goes everywhere in town, sees everything, knows more than people think he knows. Search engines scan the internet and tell people about all the cool stuff as soon they enter a search query. Now if only the search engines could tell people about your website. That would be cool, right?
Well, they can. All you need to do is to optimize your website with keywords and tags (I am over simplifying here) so that it's easy for the search engines to find your website based on the relevant keywords. For example, if your business is to provide catering services at weddings, you'd want that people search for "Wedding cake" should find your website. That's how you get customers.
Here's the catch. Search Engine Optimisation or SEO (so that's where that comes from!) is not rocket science but it does take a certain technical know-how. And it takes times, on a regular basis. I bet right about now you are thinking "If only I had someone who knew how to do it and would just do it for me!" Well, ta-da! That's what we do!
And we are good at it! Well, this is not the time for false modesty, don't you think? We do SEO work on the websites so that no matter how small or big the business, it would always be easily found by the search engines like Google, Yahoo, AltaVista etc. etc. The problem here is that it's not enough just to be in the search results, you have to be as close to the top as possible.
According to research, 85% of searchers do not go past the first page of the results. 10-12% visit the second page and 3-5% venture as far as the third page. So, unlike the high society life, Page 3 is not where it's at. You want to be in the first 2 pages of search results if you want your site to make that cha-ching sound that we all love so much!
Now you know what we do! We optimize websites so they appear in the first 2 pages of the search results. And we keep them there. It takes ongoing work but this is our speciality. This is what we guarantee that we can do for you.
We are so sure of our skills and our work that we don't ask for upfront payment or advance. We ask our clients to let us do the work for them and pay us after they see it working for their website with their own eyes! How can you beat that kind of offer, right?
If you are thinking "Where do I sign?" the answer is "Click that enquiries link on top of the page." If you are not yet thinking that, click it anyway and send us your questions and concerns. We will be more than happy to talk you through it.