process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.
Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization.
press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site.
Refers to the search results for a certain keyword phrase and, in particular, how the keyword phrase ranks in the search results. Today there is a greater tendency to monitor the traffic from organic search in Google, Yahoo! & Co.
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Refers to the sponsored advertisements which appear in search engine results. The advertiser pays when a user clicks on an ad to visit the site described in the ad. In Google, ~20% of clicks are on sponsored results, known as AdWords..
Web Target and Goal Setting | Thorough Website Audit | Google Analytics | Link Building Strategy | Website Content Audit | New Landing Page Suggestions | Audience Research | Viral Content & Blogging Strategy | Multilingual Search Update | Video Marketing Strategy | Dedicated Account Manager | SEO Strategy Report | Social Media Strategy Report | Landing Pages Optimisation | Website Changes as per Audit | Content Writing for Website | Local Google Business Set Up | Content Interlinking | Social Media Set Up | Blog Set Up | Youtube Channel Set up | Page Loading Speed Optimisation | Premium Video Creation | Content Upgradation for website | Local Search Maintenance | Classified Ad Submission | Yahoo Answer Service | Social Media-ising | Participation in social forums | Blogging | Video Distribution | Reputation Management | Dedicated Account Manager | Monthly Ranking Reports |