Why SEO
Must
Read: Why “I” Invest in SEO?
Here’s a list of seven specific reasons why your business
should definitely consider investing in your organic SEO:
1. It still works –
First and foremost, the techniques employed to improve SEO still
work. Even though data regarding organic traffic from Google was pulled fairly
recently, the techniques themselves remain sound. Plenty of SEO case studies
performed post-Hummingbird can verify this. Joshua Guerra, CEO of marketing
firm BIZCOR says “As long as you are focusing on optimal user experience while performing
methodic SEO strategies, you will be rewarded with higher positioning and
organic traffic.”
2. It is not going to stop working any
time soon –
Based on the way search engines appear to be developing, it is
not likely that SEO will cease to be effective any time in the foreseeable
future. On some level, even audio and video searches ultimately depend on
keywords the same as traditional text-based content; this link ensures the
continued success of SEO techniques as long as it exists.
3.It is cost-effective –
Compared to the costs associated with other forms of online
marketing such as PPC advertising, social media marketing, or purchasing leads
for an email marketing program, SEO provides fairly good ROI. While PPC may
drive more revenue and social media may be more important for your image, your
organic SEO in many ways remains bedrock of your online presence.
4.Search engines
grabbing more market share –
Somewhere between 80-90% of customers now check online reviews
prior to making a purchase, and this number is only expected to increase. It
won’t be long before virtually everyone is searching for products and services
online. Do you want them to be able to locate your business, or not? Without
organic SEO in place, people will have a very hard time finding you and will
instead find your competitors.
5.Rise of mobile
bandwidth and local search optimization –
Later this year, the amount of traffic delivered to mobile
devices is expected to exceed that delivered to traditional desktop devices.
With this dramatic explosion in mobile usage, a whole new world of effective
SEO techniques have opened up for companies, such as local search optimization.
6. Not
having a healthy content profile is damaging –
With each and every update to its search algorithm, Google and other
engines change the way they look at websites. Things which didn’t exist a few
years ago, such as social media indicators, are now given fairly high
importance in terms of their impact on your rankings. Not building a healthy
content profile spread out months and years is potentially damaging to your
business, as it is one of the factors Google evaluates when looking at your
site.
7.Your competitors are
doing it –
“Remember,
SEO is a never-ending process,” says Soniya Mundepi, Owner of Harshin Digital
Marketing.
Thanks to Visit Harshin Digital Marketing.