process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.
Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization.
press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site.
Refers to the search results for a certain keyword phrase and, in particular, how the keyword phrase ranks in the search results. Today there is a greater tendency to monitor the traffic from organic search in Google, Yahoo! & Co.
Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions
Refers to the sponsored advertisements which appear in search engine results. The advertiser pays when a user clicks on an ad to visit the site described in the ad. In Google, ~20% of clicks are on sponsored results, known as AdWords..